is a phrase sometimes used to describe the public acknowledgment of bisexuality among various segments of society. In some cases the phrase can be considered pejorative, when used to trivialize or dismiss genuine feelings of same-sex attraction, especially if those expressing these thoughts continue to exhibit otherwise hetero-normative behaviors.
One usage of the phrase describes increased public interest in bisexuality, or increased social acceptance of bisexuality. This usage is usually associated with a celebrity coming out as bisexual or being labeled as bisexual, or with a high-profile reference to bisexuality in popular culture media, like a cover article of a magazine.
In 2003, Britney Spears staged a kiss with Madonna (who also kissed Christina Aguilera in the same performance) on an MTV Video Music Awards performance that would continue to fuel bisexual chic, and at the time many news and tabloid outsources referred to it as "lesbian chic", since it was clear from her impending marriage to Kevin Federline that Spears was certainly not a monosexual lesbian. The kiss is seen as a publicity stunt but helped to fuel the ever-growing trend. In November 2006, Paris Hilton appeared in public with her hand on Spears' left breast.
The 2008 song "I Kissed a Girl" by Katy Perry received Billboard Top 40 success, having overtly bicurious tones.
According to surveys by the CDC, a larger number of female college and high school students are experimenting with other women than ever before and, in a surprising twist, actually report being encouraged to do so by pop culture for the first time. Whether or not this change in popular culture is longstanding or, indeed, a simple trend, remains to be seen
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